Data Analysis
Data is oxygen in digital space. Utilizing data for optimum results from your digital marketing activities.
Digital analytics in the marketing context refers to the tools used to analyze and report on marketing data collected through the digital channels on which your brand holds a presence. These channels might include social media platforms such as facebook, instagram, or linkedin. They might also include your display or search ads, email, affiliate marketing sites, or many others. The four primary types of digital analytics in marketing are as follows. And you need each of them to develop a comprehensive strategy.
- Competitive landscape analytics – tracking how competitors attract, convert, and retain customers
- Customer behavior analytics – determining the what, where, when, how, and for how long about your customer’s online behavior
- Performance analytics – how well your brand is performing in critical locations like Instagram and Google. Also, KPIs like sales, revenues, average order value, etc.
- Predictive analytics – Predictive analytics in marketing anticipates your customer’s next move. Be there with the right message.
Data Analysis Tools
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Google Analytics
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SEM Rush
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Ubersuggest
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Google Keyword Planner
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Google Search Console
Benefits of Digital Analytics
With digital analytics in marketing, you:
Understand who your most likely customers are so you can target them more meaningfully
Retain customers
Increase customer lifetime value
Proactively relate to customers
Deliver the right message at the right time
I am open to
New crazy & Weird ideas . .
Creating an online marketing strategy for every new business is increasingly pleasant for me. I am making, learning, developing my digital marketing experience useful to customers’ businesses